What I Learned About Business Card Design From My Rebranding Process

By Elizabeth Wellington, Contributor, on March 6, 2017

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Have you ever gone to a networking event only to realize you forgot your business cards? We all know the awkward feeling and canned response, “Oh, let me take yours and email you.” You always need to have available contact information at the ready, and remember, you also want to make the right first impression with your card. After all, your business card design is the face of your visual brand.

According to the Statistic Brain Research Institute, 72 percent of people judge a person based on the quality of their business card. Thirty-nine percent of people would choose not to work with someone because their business card design looked cheap. Empowered with this information, I recently rebranded my freelance business to hit a more professional note. I worked with a designer to create a business card aligned with both my visual brand identity and long-term goals. My key takeaways from the experience may sound easy to pull off, but they can get lost in the shuffle when creativity comes into play.

Keep It Simple

A business card is a small piece of paper. Even if you choose to make your card a square or a slightly larger rectangle, it can only convey so much information. Freelancer business cards should include your name, a quick phrase or title to convey what you do, a link to your website, your phone number and an email address. I included my name on one side of the card. On the other side, I listed, “Writer, Editor and Content Strategist” with basic contact information. Paring it down to the essentials ensures your business card serves its purpose, letting people know how and where to find you.

Align With Your Visual Brand

Your business card is just one component of your overall freelancer brand. It should align with your other brand assets: your website, social media pages and stationary. Make sure the information matches across these mediums. For example, your email address should be the same on your website as on the business card.

From there, you can translate your brand’s visual aesthetic to the card. Include your primary colors, use the same font as your website and feature a logo. My graphic designer used my logo as an overlay in white, so the card tied into my brand identity without distracting from the essential information. You can use an easy app, like Canva, to do it yourself, or hire a graphic designer. For a bargain deal, see if you can trade services with another freelancer. They may need your help, too.

Easy Printing

There are so many affordable and easy ways to print DIY business cards. MOO, for example, offers a quick turnaround for business cards in multiple formats. You can use one of their preset formats or upload your own. Plus, they include a few paper options. I wanted a refined aesthetic, so I invested in their “luxe” paper. You can also check out Vistaprint, Jukebox and your local FedEx for quick and easy printing options.

Excellent business card design is a small way to make a big first impression. Regardless of the type of freelance business you run, you can make connections in your community — and outside of it — by putting effort into each business card. I know from my own experience that these details make a lasting impression on new contacts, paving the way for more business.

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