Confession: I love my work. In the world of business copywriting, all I do is gush about my experiences to my friends until they find someone else to talk to about literally anything else. But, about a year into officially running my business from home, I noticed a problem.
Even though I felt great creating content every day, my work cycle was becoming as predictable as the directions on my laundry detergent. Tedium is okay for mundane chores, but you want more excitement in the job supporting your lifestyle. When I realized this, I started looking into online teaching jobs.
Turning My Skills Into a Profitable Course
Because of my hard work, word spread about my ability to write quality, high-converting copy for businesses, so people reached out to me to lead a few workshops. During these workshops, I realized how much I enjoyed teaching my business methods to help others improve their freelance careers.
I used my notes from designing outlines for those workshops to generate an online course curriculum. The material I put together is easily taught through a video recording, with listeners empowered to pursue their own development through PDF homework. I created a course that’s valuable and helps my students achieve their goals. At the end of the day, I walk away with a little extra income from a job that makes me feel like I’m contributing something significant to the world.
Online Teaching Jobs Pay Off
A few of my colleagues snubbed their noses at my pursuits, saying I wasn’t doing anything but creating my own competition by training other freelancers in the same industry. But even if another copywriter attended my workshops and started using my techniques, that doesn’t make them my enemy.
We all have unique expertise, backgrounds and niche talents we bring to the table. Plus, in the world of business copywriting, if you’re good at what you do, there tends to be more work available than you can actually take on. In the end, I find myself collaborating with my two biggest competitors in the field by referring work back and forth to each other when our respective calendars fill up.
While the DIY curriculum took some time to put together, I’ve now reached the point where the development phase is finished. I’ve done the necessary preparation, so I can sell a live version to a conference or a co-working space whenever I choose. Now, if I start feeling inundated and bored by my own process, I can dive into my course and put on the teacher’s hat for the people who discovered me and want to know how to write like I do. It’s an instant cure for the doldrums of my day-to-day work.
Any skill you have that others pay you to do is a skill others want to learn. When you create your own course and position yourself as the teacher, you not only position yourself as a go-to for the services you already provide, but you also open yourself up to another income stream and a larger client base, which any full-time freelancer can appreciate.