Lack of money holds us back from too many things. If you have a burning business proposition but haven’t taken the first step because you think it’ll cost too much, listen up. There are plenty of free resources out there you can utilize when launching a business.
During the first two years of planning and growing my freelance writing and photography business, I spent time each week immersing myself in free training opportunities. Both online webinars and in-person seminars provided the business sense and positive encouragement I needed to take the leap. And I didn’t spend one cent.
Learn More About Launching a Business Online
I have a college degree, but that doesn’t mean I know everything about entrepreneurship. I mentally transitioned myself into student mode and used every bit of spare time absorbing free information from people online who were already doing what I aspired to do.
Think about the industry leaders you follow on social media or get blog updates from in your email. Do they offer coaching, mastermind or training sessions? If so, check out their websites. A popular marketing technique is to offer a free webinar or e-book to introduce services to potential customers and share insider tips.
When I was getting started, I attended countless webinars and downloaded oodles of free books to study the information and build a notebook full of tips and ideas for launching my own business.
Local Training Options
I live in a small city of less than 100,000 people. Even without the amenities of a major metropolitan area, I still managed to track down free seminars and training sessions to propel my business launch forward.
For instance, I attended several free tax preparation and reporting workshops for small business owners at the local community college. The seminars were presented by the Iowa Department of Revenue, so I knew I was receiving current, pertinent information for my adventure.
You can find similar workshops in the noncredit, continued learning course listings at your local college or within your city government’s small business growth initiatives. Call your city hall or local chamber of commerce for recommendations—you never know what assets are available to you.
Build Your Tribe
As I mentioned, attending free webinars helped me fill a notebook of tips I love to reference along my journey of launching a business. Beyond gaining ample amounts of free legal information and tried-and-true advice from professionals already working in my field, I built a circle of colleagues and professional contacts.
Whether you attend a training online or in person, introduce yourself to the presenter, connect on social media and send a follow-up email thanking them for their insight and time. Let them know you’re launching a business and how much you appreciate their time and effort. They may help you take the next step in your career.
Need a great place to look? Start with everyone’s new favorite avenue of background entertainment: podcasts. Podcasts for solopreneurs not only give you another free avenue of timely and relevant information, but they can make you feel like you stand among peers rather than on your own island. Reaching out to the creators via social and tracking their shows can help you stay in the loop and on an even playing field with anything your new career throws at you.
From joining online communities to exploring all your webinar, seminar and networking options, you’ll have a variety of options to rely on when creating a stable foundation of knowledge and support for your new business — all without opening your wallet.