Self-Promotion for Introverts 101

By Josh Hoffman, Contributor, on November 1, 2017

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We all know that the pressure to self-promote can be overwhelming when you’re a freelancer. But for those of us who can be categorized as introverted, self-promotion can sometimes feel impossible — or at least unenjoyable. Regardless, the benefits of self-promotion and building your personal brand are just too good to ignore, so don’t let it fall by the wayside just yet. After all, introverts aren’t shy, they’re just overstimulated.

From networking at conferences to maintaining an active online presence, self-promotion for introverts can be draining. On the flip side, it’s important to proactively market yourself and build a strong personal brand to attract clients you want to work with — at the prices you want to charge.

Need some tips and tricks on how to find a comfortable (but effective) middle ground when it comes to self-promotion for introverts? Try the following two tactics:

Focus on Your Skills (and Business Will Follow)

The most natural way to promote yourself as a freelancer is to use your existing set of skills, most of which are already in your comfort zone. Think of the services you provide for your clients and how you can leverage those offerings to benefit your own business.

For example, if you’re a social media marketer, use different social platforms to get the word out about your company. If you’re a writer, start a blog that outlines some of your offerings, tips and tricks for potential clients. If you’re a developer, create your own website that will help prospective clients visualize your design capabilities and how you can help them achieve their goals.

By taking the above actions, you can establish even more credibility around your services. With just a little effort, you’ll show your audience that you wholeheartedly believe in what you do — so much so that you use these tools and resources to benefit your own business.

Build a Network From the Comfort of Your Own Home

Oftentimes, providing full-service freelance offerings requires a few abilities that you don’t actually possess. As a freelance digital marketer, for example, I need to offer some combination of graphic design, web development, SEO and multimedia production (video and photography) to truly give my clients the best possible results — none of which I personally provide.

That’s why it’s imperative to surround yourself with freelancers who complement your skills and can help you provide greater, more comprehensive services to your clients. Plus, by referring these freelancers for more and more work, you can create a mutually beneficial relationship. Ideally, these fellow indys will recommend you when their clients are in need of services that you provide.

But not all of this has to happen outside of your home office. You don’t necessarily need to attend networking events, meetups and other social gatherings to build this complex network of complementary freelancers. Online professional associations, Facebook groups and LinkedIn groups are all great places to network online. You can connect with worthwhile contacts from the comfort of your own home — and, better yet, you can interact with one individual at a time.

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